La Roux ~ don’t call it a comeback (no seriously, don’t)
Sixteen-ish years after Bulletproof, La Roux was ready to step back into the spotlight (just with a bit less hairspray this time). Alongside our mates at Sibling Studio, we built the social strategy for her return. That meant audiences, creative territories, a plan for every channel and a release roadmap focusing on fan-first moments. The brief to ourselves: community over virality. Nobody gets turned into a content farm on our watch.
We also crashed the Old Flames music video shoot armed with an iPhone, a film camera and a camcorder to shoot a range of mixed media BTS.
Services
Social Strategy
Audience & channel planning
Campaign roadmap
BTS content shot on film, camcorder + iPhone
NXT LVL ~ launching a new biz for an established founder
We teamed up with Sedge Beswick to get NXT LVL off the ground and out into the world. We shaped the content and social strategy, ran the channels, wrote the Substack, and threw real-life events where people touched grass and each other's LinkedIn.
By the time we waved goodbye, the Substack was sitting pretty at #15 in Substack's Education category.
Services
Content & Social Strategy
Social media management
Copywriting
IRL events
GF Smith ~ paper, but make it social
When GF Smith went through a rebrand, led by the brilliant folks at TEMPLO, we worked alongside them to figure out how the new voice should sound on social. Then we went on tour.
For Colour Lives Here, we teamed up with photographer India Bharadwaj to meet artists across the UK and dig into what paper actually means to them. While India captured the artists, we snapped everything happening behind the scenes. Turns out paper people are the best people. Who knew. (We knew.)
Services
Social Strategy
Social media management
BTS content
The Female Lead ~ shaping the next generation
The Female Lead wanted to help the next generation of female leaders, starting in the classroom. So we did our homework. We dug into what's really shaping young women's lives right now, mapped it to the curriculum, and turned it into ready-to-go resources that teachers can drop straight into their lesson plans.
No extra marking, no faff: they grab it and run. We also ran the socials and wrote the Substack that brings it all to a community of almost 9 million.
Services
Audience research
Content strategy
Substack copywriting
Social media management
Australian Bitters ~ bringing an Aussie classic to the UK
One of those projects that grows over time. It started with a social strategy. Then we rolled it out. Then we were producing the shoots. Then we were shooting and editing every single video, running the creator programme, turning up at events and writing the briefs.
We're basically part of the furniture now.
Services
Social strategy
Shoot production
Video shooting & editing
Creator strategy + partnerships